For: Brthrs Agency Client: Trimbos Instituut Year: 2019

Context

De Stopcoach is an app that helps people to stop smoking. This app is created in co-operation with  Trimbos instituut, Pharos and Leids Universitair Medisch Centrum (LUMC). They did the research, and I did the design in cooperation with the marketeers. The targeted audience is important since they focus on a lower socioeconomic status. The targeted audience smokes more and needs help.

The challenge

Nobody likes to quit an addiction. The challenge was to create a personal app that people liked using. Everything is positive, so the challenge was to create a positive design. Lots of bright colours might sound positive, but for people with autism, that is a no-go. Besides that, the app has to follow a study from England. This study has been proven to be successful in stopping smoking, but for that, we need lots of details.

Illustrations

For the onboarding, I tried to make it personal with various illustrations. After testing with the targeted audience, I had to adjust some of the illustrations for less distraction and added faces for a personal touch. Diversity is an important factor for personalisation today as well.

Stripping the app for accessibility

After a test with the app, lots of visuals had to leave. Visuals like: shadows, icons and textures gave the audience too much distraction.

Announcing the app

At a big E-health conference, I had the honour to create a visual presentation to tease companies about our project. We attended the conference, and after a brief introduction, people were very positive about the concept and visuals.

Reflection

In this project, I learned how to design with multiple testing phases, which gave me useful feedback information. I also learned that you could not use many colours regarding accessibility. I realised that working with continuously testing is fun, you can improve your product much faster to the targeted audience’s wishes rather than the client’s wishes. The app turned out to be personal and is currently being used in multiple municipalities.