Digitaal Toegankelijk, meaning “digital accessibility” as a literal translation, is a company focused on accessibility for screens. In 2021 the company chose to go for a rebranding with a mission to become a professional consultancy focused on accessibility. From Brthrs Agency, I got the chance to work on this rebranding. I was the only designer on the project. So for feedback, I could always rely on my colleagues, and the creative director reviewed my work before I showed the client.
The challenge was that Digitaal Toegankelijk never developed proper branding. Digitaal Toegankelijk was founded in 2019 to sell a card game, but the company evolved quickly in making accessibility reports for governmental companies. However, two years later, the company was missing an identity and a complete branding strategy.
A rebranding would resolve a problem because the company lacked a branding strategy. So, in consult with the client, we decided to start from scratch with the branding strategy. After the branding strategy, I would create the rebranding.
In the strategy document, I have written down information based on the knowledge I gained from the current website of Digitaal Toegankelijk. This knowledge included the targeted audience, purpose, position, and identity. I reviewed this with the client, and he was pleased and impressed with the information I’ve gathered.
The next step was creating the branding. I started with brainwriting to think of focus words. Then I started dividing these words into three different concepts. Next, I visualized these concepts by creating mood boards, typography and an example of the new branding. After presenting these concepts, the client selected a concept. I created a logo, brand elements, colour, and typography with this concept into a style guide.